The Myth of Data Permanence

Data Really Isn’t Permanent Cyber specialists warn that once something appear...

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Dedicated Field Medical Metrics

Historically, Medical Affairs has primarily served a supportive role. Today, it...

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Dedicated Publication Planning Analytics Part 1

Dedicated Publication Planning Analytics Part 1

How you choose to represent content in order to effectively communicate the information is both a challenge and art. We show how dedicated metrics can be used by headquarters’ publication planners and scientific communications professionals to make key decisions.

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The Myth of Data Permanence

The Myth of Data Permanence

Data Really Isn’t Permanent Cyber specialists warn that once something appears on the Internet, it’s there forever. That’s probably truer for salacious photos of pop stars than it is for corporate or government data, though. In scientific communications, unless you collect data as it’s published, you may not be able to retrieve the information you want when you need it.

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Dedicated Field Medical Metrics

Dedicated Field Medical Metrics

Historically, Medical Affairs has primarily served a supportive role. Today, it’s becoming a strategic advantage. Filtering information and experts helps Field Medical teams reduce their preparation time up to an estimated 75 percent, to maximize valuable resources.

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CITATION:  PD-L1/PD-1 Inhibitors and Beyond

CITATION: PD-L1/PD-1 Inhibitors and Beyond

A peer-reviewed article that appeared in the Journal of Pharmacology and Clinical Research by David Segarnick, PhD and Heather Chien, M.S., explores the current and future landscape of immunotherapy compounds that use the body’s own immune system to fight cancer, citing Medmeme data

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Strategic Metrics Dedicated to Medical Affairs

Strategic Metrics Dedicated to Medical Affairs

Metrics that bridge the gap to Medical Affairs 2.0-Historically, decisions for the generation and placement of Medical Affairs data were based on experience and instinct simply because hard, objective information was not available and end-to-end metrics for evaluation simply did not exist. Medical Affairs is in the process of evolving from a traditional support role into a more strategic one that requires a dedicated set of data and analytics

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PRESS: Harnessing the Unrivaled Power of Key Opinion Leaders

PRESS: Harnessing the Unrivaled Power of Key Opinion Leaders

This month’s Pharmaceutical Market Europe Magazine features a thought leadership article from Medmeme.  The article discusses the importance of Medical Affairs engaging thought leaders and KOLs early  – not waiting until phase III trials – to drive Share of Scientific Voice and successful launches.

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Are You Being Heard? Part 2

Are You Being Heard? Part 2

Choosing the Best Options for Publishing and Presenting Your Research-As previously discussed in the last post, rather than rely on the historical performance of a particular journal, it is now possible to measure a  broad continuum of current coverage of your topic– efficacy of a new drug, for example – and find the right place to publish.  There are several traditional options to help you choose the best venue.

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