Dedicated Pub Planning Analytics 2
In the previous article we talked about the necessary metrics for Field Medical professionals (MSLs). Now we’ll show how dedicated medical affairs analytics can be used by headquarters’ publication planners to support key objectives.
The Art and Science of Publication Planning
Publication planning is a blend of art and analytics that, when done well, puts the right information in the hands of the right people exactly when they need it.
Knowing the what, who, when and how of Medical Affairs Analytics is one step in doing that. Understanding the therapeutic area, applying metrics and asking important questions during data analysis can help the publications professional maximize data potential.. That’s the “science”. Applying and using your data in the best time and place and for the best audience in the right format is the “art”.
Here are some of the specific analytics tools publication professionals can use to enhance the “Science and Art” of what they do: :
- Author Emphasis. This tool lets you see how frequently specific contributors publish in particular journals or speak at specific conferences. Analysis reveals not just where your scientific experts publish, but which publication advisory boards they sit on. Selecting lead investigators or authors who frequently publish in journals of interest may improve your abilities to place your information in those journals..
- Topic (or data) Emphasis. Being able to find the right journal or conference to feature your data is an “imperative” all in itself. Knowing which are currently right and how others may have changed in their focus is critical in insuring you reach your intended audience.. Knowing, for example, that editors are becoming interested in the pharmacoeconomics of drugs as well as Phase III results, can help you ensure those points are covered in your scientific data. Examining a decade of these trends helps you develop a more current and strategic publication plan.
- Share of Scientific Voice by Scientific Expert. The selction of investigators, who, ultimately become your authors is critical to the success of your publication objectives. Correlating communications about particular compounds to particular investigators shows you what they’re talking about. Understanding these links gives you insights into their interests and networks and, importantly, their relationships with institutions and other pharmaceutical companies. That, in turn, helps you decide which investigators are best-suited to your efforts or whether you should search for other investigators.
- Benchmark Analysis. Uncovering a comprehensive timeline from a successful product launch in a therapeutic area in which you are working can be extremely insightful. Seeing where the data foci were, and may be going, can help determine how you should position your work and even uncover helpful gaps for you to focus on. For example, if you are preparing to launch a drug for multiple sclerosis (MS), based on your product’s data and attributes, you may want to analyze the launch of the market leader in this catregory , by looking into which meetings they presentated at, which journals they published in and what data they focused on Having such an objective “blueprint” from a successful launch will add credibility to the design of your publication plan and potentially make it more successful.
Using these powerful analytics tools can help Medical Affairs publications professionals slice and dice the data any way they need, uncovering trends and forming insights quickly and easily which can help maximize data potential and communication of imperatives. Fast, easy, objective, and accurate – Medical Affairs publication planning analytics, now at your fingertips.
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