Are You Being Heard? Part 2

by | Apr 11, 2017

Choosing the Best Options for Publishing and Presenting Your Research

As previously discussed in the last post, rather than rely on the historical performance of a particular journal, it is now possible to measure a  broad continuum of current coverage of your topic– efficacy of a new drug, for example – and find the right place to publish.  There are several traditional options to help you choose the best venue. As a scientist, you may:

  • Target journals you read or meetings you attend. While this may lead you to prestigious venues with significant scientific presence, it may overlook relevant but lesser-known meetings and publications that may be more likely to accept your paper and publish it promptly, and cater to a more specific audience
  • Conduct Markov decision analyses. This mathematical process factors in the variables and tradeoffs inherent in the submission or presentation process, like review time, rejections and lost opportunities. It may, however, be cumbersome and must be conducted for each publication or conference you are considering. Results also will vary based on such assumptions as the probability that your paper will be accepted.
  • Subscribe to impact ranking reports. Scimago Journal & Country Rank, the University of Washington’s Eigenfactor Project, Clarivate Analytics (formerly the Intellectual Property & Science division of Thompson Reuters) and other organizations publish annual rankings to help scientists determine the influence of scholarly journals. The Book Citation Index does this for books and book chapters, too. These rankings, however, do not include conferences, and do not track changes in editorial focus or scientific meetings.

Medical Affairs 2.0: Analysis Engines Streamline Selection

Innovative analytics engines are transforming the search process, letting researchers, corporations and institutions mine large quantities of data to find the publications and conferences most likely to deliver their findings to the most receptive audiences. At least one medical publishing house, for example, has a tool to help authors match their papers to appropriate  journals, thus speeding the publication process.

The introduction of advanced analytics engines is broadening this approach beyond the offerings of specific publishers to include presentation and publication options throughout the world.

Medmeme’s database includes scientifically credible, peer-reviewed abstracts from more than 14,000 meetings worldwide and every available PubMed listing. Importantly, it also incorporates analytics tools so researchers and medical affairs specialists can drill down to find relevant information and analyze it in context. For example, this tool can help medical affairs specialists identify experts in narrowly-defined subcategories of diseases, such as stage IV bone metastasis in breast cancer.

As a medical affairs expert or publication planner, you can mine this database not only to identify possibly smaller, more appropriate places to publish, but trends in larger congresses and publications that may signal shifts in focus. With this information, you can better determine which outlets may be most receptive to your specific research and, of those, which may most effectively increase your scientific voice. This is how you can more accurately prioritize opportunities.

Taking a big data analytics approach to disseminating research data is smart. By taking a strategic approach to publication and presentations, you can reach the readers or conference attendees who matter most to you and thereby, increase the impact of your scientific voice.


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